GoodPoints with more Perks
Elevate your GoodPoints program with Perk’s powerful, all-in-one loyalty ecosystem—delivering a winning experience for both your brand and your pet-loving customers.
Benefiting Everyone
Perks for your Pets, Parents, & Pedigree
We transform every Pedigree purchase into an unforgettable, loyalty-building moment. With Perk’s advanced technology, your brand gains more than a platform—it gains a full-fledged rewards engine on autopilot. Instantly delight customers while fueling deeper engagement, and watch repeat business soar — because rewarding passion for pets should be easy, fun, and remarkably impactful.
We help these world-class teams who are already embracing Perk's technology
Key Program Features
Benefits to Pet Parents
Unified Experience
Perk provides a centralized “hub” that consolidates Pedigree GoodPoints content—from receipt scanning and challenges to social feeds and donation progress. Now there’s a single destination to explore, redeem, and celebrate all things Pedigree.
Empowering Personalized Donations
Gone are the days of dull loyalty experiences. By weaving in flexible donation options for local shelters, Pedigree GoodPoints creates a meaningful way for pet parents to give back. Each user can seamlessly direct their points toward shelter drives, seeing real impact in their community.
Real Rewards Everywhere
From fun digital badges to time-limited coupons on Pedigree products, Perk’s reward structure makes every interaction worthwhile. Parents can discover localized deals and shelter-donation incentives whenever they engage—be it at home or on the go.
Benefits to Pedigree
Key Competitive Advantage
No other platform brings together pet parents, purchase data, and donation tracking all in one place. By harnessing Perk’s loyalty engine, Pedigree stands out with an integrated experience that builds brand affinity and fosters deeper customer relationships.
Better Engagement
Connecting pet parents to their favorite Pedigree products and local shelter needs drives passion beyond point-of-sale. The platform unites users in a shared purpose—helping more dogs find loving homes—leading to higher repeat purchases and stronger advocacy.
Gamification
By infusing receipts, challenges, and donation goals with playful gamification elements, Pedigree GoodPoints keeps customers coming back for more. Friendly competitions, tiered rewards, and achievement badges transform simple transactions into interactive fun.
Benefits to Colenso BBDO
By leveraging Perk’s centralized, admin-friendly platform, Colenso BBDO gains the agility to continually evolve the GoodPoints program —without constant technical overhead.
Simplified Program Management
With Perk’s intuitive admin suite, Colenso BBDO can instantly launch new challenges, tweak rewards, or update donation campaigns. No more waiting on complex development cycles—enabling rapid experimentation and timely promotions.
Dynamic Content & Rewards Control
Easily manage real-time adjustments to content, marketing messages, and reward structures. Whether running limited-time offers or adjusting point thresholds, every update remains under your direct control—ensuring maximum impact and responsiveness.
Enhanced User Engagement Tools
Incorporate quizzes, polls, receipt scanning, and social integrations—all from a single backend. Colenso BBDO can proactively plan and schedule campaigns that captivate users, drive repeat participation, and yield tangible, measurable results.
Scalable, Cost-Effective Growth
As new markets, regions, or initiatives arise, Colenso BBDO can deploy them within Perk’s existing infrastructure—saving time and budget. This scalable approach empowers you to roll out high-impact changes fast, seamlessly supporting Pedigree’s evolving goals.
By putting GoodPoints on Perk’s robust platform, Colenso BBDO and Pedigree gain the flexibility, speed, and control needed to shape an ever-evolving loyalty experience—and amplify results for Pedigree and its passionate community.
Key Feature
Powerful Perk Admin
Our robust Perk Admin puts the entire GoodPoints ecosystem at your fingertips—no technical deep-dives required. From real-time dashboards tracking receipt validations, donations, and user activity, to instant updates on rewards or challenges, every facet of your program is easily managed from one central, intuitive interface. This unparalleled control empowers your team to quickly adapt strategies, analyze performance, and deliver meaningful results that keep both Pedigree and pet parents thrilled.
Do it Smarter
Consolidated Infrastructure
We unify all aspects of loyalty—authentication, receipt scanning, donation tracking, and real-time analytics—within one proven, Mars-approved framework. Originally built and battle-tested for M&M’S® Fun Club, our secure ecosystem ensures Pedigree GoodPoints gains immediate stability, scalability, and trust. From day one of the switch, your entire loyalty experience runs on a platform that has already delivered success for a Mars brand, minimizing risk while accelerating results.
Instant Gratification
Automated Content and Rewards
Experience effortless engagement on our platform, where automated social media feeds, tailored incentives and rewards are seamlessly delivered to customers based on their actions and accomplishments. Our system eliminates manual content creation, and reward fulfillment, ensuring instant gratification that fuels desired behaviors and cultivates customer loyalty.
your turnkey loyalty department
Beyond Technology
Our dedicated team doesn’t just deploy Perk’s technology—we help you handle everything necessary for GoodPoints’ success. By blending strategic insights with 15 years of loyalty and marketing expertise, we ensure every aspect of your loyalty program runs smoothly and scales effortlessly.
Develop GoodPoints Custom Activities
Help Deploy Your Campaign & Reward Experiences
Manage Deployment for New Markets & Teams
Provide Dedicated Loyalty Customer Care
Craft Engagement & Donation Strategies
Optimize UI/UX for Continuous Improvement
Execute Multi-Channel Loyalty Experience
Deploy Your Program Content & Refreshes
Optimize Communications
Ensure Compliance
Manage Sweepstakes
Find New Perks
Support Users
Manage Reporting
Fullfil Rewards
Personalized promotions
Deploy Design Updates
Improve Engagement
Hone Strategy
Manage Users
Support ColensoDDBO
Benefit to Community
Evolve Platform
Increase Donations
Motivate Pet Parents
Increase Participation
Review Receipts
Decrease Infra Costs
Unified Experience
Automated Rewards
Increase Retention
Increase Donations
Turn-Key Team
Our team manages every aspect of your GoodPoints program—from building dynamic challenges to deploying targeted marketing, executing day-to-day management, and ensuring seamless reward fulfillment—so you can stay focused on brand growth and making a real impact.
Development 👩💻Donation Dashboards 🐶Receipt Review 🧾Management 👨💼User Support 👋Strategy 💡Content Changes ✏️Design Updates 🎨Reward Management 🎁
Helpful Immediately
Immediate Impact
We understand that launching GoodPoints promptly is key to delivering fast, tangible value to Pedigree and your pet-loving audience. Here’s how we’ll start making an immediate impact:
Migration from SNIPP
Environment & Data Mapping
We have already set up a dedicated staging environment in Perk and developed scripts to map and import user, receipt, and activity data from SNIPP. This ensures a seamless, big-bang cutover for your GoodPoints program.
We carefully transfer existing user profiles, historical receipts, and any donation-ledger information, so that nobody loses their accumulated points or progress.
Our mapping process ensures each user’s points, badges, and milestone achievements carry over without disruption—maintaining continuity and trust.
We’ve already begun crafting a Perk-powered front end that mirrors your existing GoodPoints look and feel, ensuring a familiar experience for returning users while leveraging Perk’s robust underpinnings.
Through thorough QA checks, we verify data integrity—ensuring historical achievements, donation records, and user statuses remain accurate post-migration.
Program Management
Self-Service Dashboard
With Perk’s admin interface, your team can instantly create and modify rewards, user activities, and platform content—no developers required. Adjust point thresholds, set up new challenges, or reconfigure donation options in minutes.
Introduce fresh challenges, special weekend bonuses, or limited-time events any time you need—keeping your GoodPoints ecosystem dynamic and engaging.
Access real-time data on user profiles, receipts, and donation contributions. Edit or add new marketing messages, promotional banners, or localized offers without technical overhead.
Launch experimental campaigns and quickly pivot based on in-dashboard analytics. Tweak reward requirements or challenge durations to maintain optimal engagement.
More Control & Less Time
Design & Development
Create a user-friendly, Pedigree-branded hub that seamlessly integrates GoodPoints features. From intuitive reward catalogs to a clear donation progress display, each element is crafted to deepen user interest and trust.
Centralize Social Content, campaign initiative, and updates within one platform, automatically rotating new content to keep the experience fresh to keep users coming back.
Easily introduce new challenges, bonus point events, and time-sensitive adoption campaigns without heavy lifting.
Ensure smooth connectivity between scanning workflows, email triggers, and in-app notifications—so every purchase and donation opportunity is promptly recognized.
The perks,
of Perk
We strive to be partners,
not just a platform.
Make it Happen
Next Steps
Real Customer • Stories
Ohio State University
PROPSAL RESPONSE
Docs and Estimates
Please click below to view our complete proposal and the initial budget breakdown. This overview outlines how Perk will meet your requirements while providing transparent, flexible options on our activation scope.
YOUR INVESTMENT
Initiative Rates
At Perk, we aim to serve as your company's complete loyalty and customer engagement department. We are dedicated to providing top-notch talent, leadership, and expertise to act as partners and staff to help your program thrive and grow.
Below is our initial baseline fees for migrating, managing, and improving the GoodPoints program for Mexico by mid-May and beyond, along with ongoing support and expertise to help you thrive. Please refer to the full budget estimate (lined above), which includes optional add-ons and future expansion into Brazil.
Custom Perk Integration
Developing a custom Loyalty and Rewards portal based on our shared concept that integrates fully with your ecosystem. Includes migration from SNIPP and Auth0, and complete system migration.
- $51,000 - One-time Fee
Perk Software License
Base hosting and support to maintain your custom activation and all integrations.
- Base Perk License
- Platform Hosting
- Maintenance & Mgmt
- 3rd party integrations
Monthly License Includes:
- $4,550 / month
Program Management
We provide comprehensive management services to ensure your team's goals are aligned, and we oversee all aspects of platform operation. This service includes two full-time project leads to manage client, user, and technical aspects of the activation.
Monthly Services Includes:
- Senior Account Team
- Program and Customer Management and Support Team
- Weekend & Holiday Receipt Review and Support
- Dedicated Development Team
- $20,195 / month